Google will start penalising websites that are not mobile-friendly from April 21st. The search engine is making significant changes to its mobile search algorithm to promote sites which are responsive to different browser screen sizes.
A Google survey found that a staggering number of people browse the internet from mobile devices, even if they can get to a desktop computer. Websites which are not mobile-friendly will appear much lower down in Google search results.
It is generally recommended that web designers make use of Responsive Design when developing websites. This type of design dynamically adapts content to suit the size of the browser window, changing menu layout, scaling pictures and reducing the number of columns displayed.
A recent article on TechCruch reported that almost half of the Fortune 500 websites are not currently mobile-friendly. Simunix has been working to make sure all of our websites adapt to varying screen sizes.