Pinterest was founded in 2008, and the site was launched just over two years ago but it is only in the last six months or so that the appeal has started to spread. Pinterest is a pinboard-style photo sharing website where users can collect images and arrange them into categorized virtual “pinboards”.
I began using the site in April 2011 after reading about it on an interior design blog. Although accessing Pinterest purely for personal use, I was aware of what a fantastic marketing tool it could be. However, I was uncertain of how we could use it at Simunix to raise our profile, seeing as web-based directory solutions are not particularly visually stimulating!
I decided that the best way for us to use Pinterest was not so much as a self promotional tool (a method frowned upon by Pinterest users) but as an insight into the Simunix office, the way we work, who we are, what we talk about, what our interests are etc. From my experience of setting up Twitter and Facebook pages for Simunix, our customers have appreciated the behind the scenes view they get from our social media pages as it humanizes an otherwise faceless company.
You can take a look at our Pinterest progress here where you will find boards showing why we love our office location, what gadgets we’re intrigued by and what we’ve been talking about, to name a few. The hope is that by pinning interesting images to our own virtual pinboard, we will attract followers who will want to find out a bit about who we are and what we do.