The government announced last week that it intends to clamp down on cold call companies, leaving them more vulnerable than ever to potentially massive fines.
Penalties of up to £500,000 can be imposed on telemarketing companies if they are considered to be making nuisance cold calls. Currently, firms can only be punished for this if it can be proved that the call has caused “substantial damage or substantial distress”. However, the government are making changes to the law which will remove this legal requirement and make it easier to impose fines on offending companies.
People can opt out of receiving unsolicited sales calls by registering with the Telephone Preference Service (TPS). Telemarketers must TPS check their call lists against this register at least once a month as the Information Commissioner’s Office (ICO) can issue fines to organisations that cold call TPS registered numbers.
Organisations making automated marketing calls are required to have the individual’s consent before making a call or sending a text to that person; a breach of this regulation can also incur a hefty fine.