Directory enquiries iPhone app taking off

It’s a good feeling when you see the fruits of your labour. Late last month, we sent out an email reminding people of our directory enquiries iPhone app – iPhonebookUK – and saw a 200% increase in sales in the following weeks. It’s not always immediately obvious how effective your marketing efforts are, so this felt like confirmation that it is worth letting people know what you have to offer.

We launched iPhonebookUK in March 2012 as a simplified version of our online directory enquiries service, The app allows users to search the UK telephone directory for a one-off payment of £2.99. Results are displayed alongside a map and the user can place a call directly from the app or save the contact to their address book.

With sales still going strong, we’re continuing with our efforts to let more and more people know about iPhonebookUK as well as all our other products. If you’re a fan of the app, be sure to tell your friends and family about it!