14 February 2011, York
The directory services provider, Simunix recently caused many of their customers a great deal of confusion after sending out a well-meaning marketing email reminding them of the low cost directory enquiries service, 118 365.
A statement in the small print of the email had been misread by numerous recipients and led them to believe they were being charged £49 a minute for calls to the Simunix directory enquiries telephone number, 118 365.
This is not the case. The small print stated that calls to 118 365 cost 50p for the first minute and then 0.83p per second after the first minute.
The problems arose when recipients misread the 0.83p to be 83p per second meaning the second minute would indeed end up costing £49. This resulted in the Simunix offices receiving an avalanche of emails, telephone calls and posts to its blog, Facebook and Twitter pages with customers voicing their opposition to the elevated price.
In an effort to clear the confusion, Simunix has posted a new blog entry detailing the correct pricing structure of 118 365 and has released the following statement via its Facebook page:
“Some people seem to have been a little confused by our last email so I just want to clear the air. A call to 118 365 costs 50p for the first minute and then 0.83p per second after the first minute… NOT 83p per second as some of our users have mistakenly read!”