ukphonebook.com celebrates 2 million and counting

03 November 2008

Online telephone directory provider www.ukphonebook.com is celebrating its 2 millionth registrant by launching a brand new look to the service.

The revamped look is just one aspect of the ongoing expansion of the website operated by York based Simunix Ltd. Previously more focused on corporate customers, ukphonebook.com is the directory of choice for businesses and public service organisations throughout the UK.

“Our public website was mostly seen as a corporate sales tool telling us which businesses had the need for this kind of service,” says John Lewis, Managing Director, Simunix. “But with the price of 118 calls now exceeding £1 per call in most cases, more people are using the Internet and we’ve seen a huge surge in registrations. I felt we should deliver a free service to consumers that gave a genuine, usable alternative to 118.”

Established in 1998, Simunix was the first non-telecom company to license the UK directory database from the data aggregator as part of the then named Oftel’s telecoms deregulation process. The core data providing the telephone listings of around 25 million UK residents and 3 million UK businesses and government records, is derived from data input by all of the UK’s telecom operators.

John Lewis continued: “We gained a huge amount of information from our corporate customers’ usage which enabled us to hone the search process to deliver results in an intelligent and meaningful way. The United Kingdom has a highly inconsistent addressing system and it has been a ten year software refinement process that makes us the most intuitive search engine for this kind of information.”

The service is free to most casual users just wanting the odd telephone number, but it also includes access to Royal Mail’s Postal Address Finder data and the edited Electoral Rolls for a small fee. Free access to Google’s online mapping and satellite imagery linked to results is also provided.

To use the service, go to www.ukphonebook.com and complete the simple registration page. A verification email will be sent to you and from then on you will be given a daily number of free searches.

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